We partnered with the Government Architect of New South Wales to develop an identity, positioning, and communications celebrating 200 years of design thinking shaping NSW. GA200+ highlighted heritage, showcased contemporary projects, and sparked dialogue about creating sustainable, liveable, and inclusive cities.

Challenge
Amid profound urban change, the Government Architect needed to engage government, industry, academia, and the public. The identity had to connect 200 years of heritage with contemporary practice while appealing to a broad, diverse audience.

Solution
We created the GA200+ identity and communications framework to deliver impact, clarity, and engagement. The strategy highlighted heritage and contemporary projects and supported forums, workshops, and public discussions, providing a cohesive thread across storytelling, program materials, and outreach.

Outcomes
GA200+ strengthened understanding of design’s impact on cities and communities, fostered engagement across sectors, and generated meaningful dialogue about sustainable, liveable environments. It celebrated the past while shaping conversations for the future, showing lasting change comes through collaboration.

Services
Brand strategy
Identity and visual language
Integrated communications
Stakeholder engagement
Publication design

Deliverables
Brand identity system
Visual language toolkit
Communications framework
Program collateral
Workshop and forum materials