With a strong presence in over 70 locations across Australia, Maxima is a purpose-driven organisation committed to meaningful employment outcomes. We partnered to shape a distinctive brand positioning campaign that would resonate nationally — sparking curiosity and engagement, while clearly communicating Maxima’s values and the impact of their services.

Challenge
Maxima needed to increase lead generation and attract job candidates across diverse demographics nationwide. Communicating their values and services clearly in a competitive market was key.

Solution
We created a national brand campaign centred on the call to ‘think, re-think, and respond.’ Using authentic photography of Maxima graduates, it connected audiences with real people and stories. A flexible brand frame unified messaging across out-of-home, social, activations, and merchandise.

Results
The refined design language drove clarity and engagement, encouraging people to connect with Maxima and take their next career step. The campaign boosted awareness and lifted interaction by 44%, positioning Maxima as a trusted career partner.

Services
Campaign strategy
Visual identity and branding
Community and audience research
Positioning and messaging
Content production
Digital production
Project management
Post campaign review

Deliverables
Campaign identity
Campaign style guide
Campaign photography
Campaign assets
Press advertising
Merchandise
Social video