We created the identity for the Nature Valued Project - a key initiative of the Pollination Foundation connecting law, policy and finance to mobilise capital at scale into nature-based solutions. The project supports the inclusion of finance measures for nature-based solutions in implementing the Paris Agreement at the United Nations Climate Change Conference (COP26) held in Glasgow, Scotland.

Challenge

The brand needed to convey seriousness, authenticity and scale, speaking to governments, investors and communities, while linking climate urgency with the emotional experience of nature.

Solution

We created a visual identity combining bold graphics, logotype, photography and natural contexts. The narrative emphasises belonging, connecting people to nature to drive conservation and policy commitments.

Outcomes

The Nature Valued Project brand bridges policy, finance and public sentiment, strengthens credibility, and clarifies messaging. By evoking urgency and beauty, it supports momentum for nature-based solutions and aligned climate action.

Services
Brand and narrative strategy
Stakeholder and audience research
Visual identity design
Photography direction
Content strategy
Messaging and storytelling

Deliverables
Full brand identity system
Narrative framework
Brand guidelines
Messaging toolkit
Visual and digital assets
Situational imagery
Campaign concepts

We’re proud to work with the Pollination Foundation to mobilise capital at scale into nature-based solutions by connecting law, policy and finance.

— The Agriculture and Environment Bills create a chance for the UK to shape a sustainable AFOLU sector.

— Limiting warming to 1.5°C may require up to 500 Gt of negative emissions.

— $44 trillion of economic value (over 50% of GWP) depends on nature.

— To reverse biodiversity decline by 2030, $722–967 billion per year is needed, leaving a nature funding gap up to $824 billion - less than 1% of annual GWP.

— Post-pandemic recovery demands policies aligned with green investment.