Rodeo is a strategic and creative partner

We are thought-leaders for those seeking to develop the vision, brand, and communications for projects of meaningful value. We believe stories connect us all—they are the vessels that carry knowledge through generations. To seize the promise of the moments ahead, we devise and co-design communications that connect people to the stories that matter. By blending design excellence with a deep commitment to environmental and social responsibility, we collaborate with organisations to drive sustainable growth and foster a more just, inclusive world through strategic design. At Rodeo, we use our resources to promote fairness, equality, and justice for all people, while honouring the intrinsic value of the natural world. Partnering with us means investing in design that makes a meaningful difference.

Founded by Tobin Lush in 2005, Rodeo is built on a hands-on approach where every team member is both creator and client contact. We believe great design stems from empathy, collaboration, passion, intelligence, and a personal commitment to purpose-driven solutions.

We live and work on Aboriginal land

Rodeo acknowledges Traditional Owners throughout Australia and recognises their continuing connection to land, water and sky country. We pay our respects to our First Peoples; and to their Elders and Ancestors.

Why we’re not a B Corp

At Rodeo, we have a long history of climate-positive work, meaningful collaborations, pro bono initiatives, and direct environmental action. While we support businesses striving for sustainability, we believe B Corp certification can sometimes serve as greenwashing — offering a broad label without ensuring deep, systemic impact. Instead of focusing on certifications, we stay accountable through our work, partnerships, and real-world outcomes.