The Australian Institute of Landscape Architects asked Rodeo to make them a new beginning. They needed to signal that AILA was no longer a “nuts and berries” organisation from the past. The institute was moving future-forward, showcasing the importance of the profession today and demonstrating how landscape architects shape the spaces we live in.

Challenge

AILA needed a festival identity and positioning that reflected a progressive, contemporary profession. The work had to engage members, industry, and the public, build pride, and create a platform to celebrate, share, and inspire innovation within the profession.

Solution

Repositioning and re-imagining the Forecast Festival with AILA management and the festival’s creative directors, we developed an identity and integrated content framework. With participatory experiences, programs, and conversations, the festival was designed to engage, inform, and inspire, rethinking how the profession meets, shares stories, and learns through discourse and debate. 

Outcomes

The new Forecast Festival inspired designers, thinkers, collaborators, and innovators, building momentum for the future of the profession. It strengthened confidence and pride in AILA membership, reinvigorated the organisation nationally, and set a blueprint for subsequent festivals, demonstrating a commitment to contemporary relevance and the power of design to connect people and places.

Services
Communication strategy
Festival identity development
Experience and program design
Integrated campaign design
Signage and environmental graphics
Merchandise and collateral
Digital development
Project management

Deliverables
Festival branding and identity
Event program and experience framework
Campaign materials
Signage and wayfinding
Merchandise and collateral
Digital and social assets
Event style guide