"There are little pictures in your mind, which you can't help taking, that you can never get rid of and then there are the things that you want to remember you can't… Don't think there's any glory in war, because there's not. There are no winners, everybody is a loser." — Robert Kearney

Rodeo created a series of films for the Department of the Premier and Cabinet to commemorate the centenary of the Great War Armistice. We crafted emotionally compelling films capturing the courage, loss, and resilience of Australian men, women, and families during World War I.

Challenge

The films needed to convey the profound human and social impact of war, honouring service and sacrifice while acknowledging grief and loss. They had to balance historical accuracy with emotional resonance, reflecting both experiences at the front and the hardships at home.

Solution

We combined archival photography, audio, and sound design with episodic sequencing, cinematic storytelling, and visual drama. Each film created moments of reflection, memory, and empathy, connecting audiences to Australians’ lived experiences during the war. Storytelling emphasised family, community, and the enduring human cost of conflict.

Outcomes

The films provided a moving commemoration of World War I, giving voice to personal stories and national memory. They deepened public understanding of the sacrifices of 416,809 Australians, including more than 60,000 who died and 156,000 wounded, gassed, or captured, while creating a vivid, emotionally resonant reflection on history.

Services
Strategic storytelling and script development
Archive research and content curation
Visual narrative and episodic sequencing
Motion graphics
Post-production
Sound design and audio editing
Project and stakeholder management

Deliverables
Commemorative films
Integrated archival footage
Sound and music design
Storyboards and narrative structure
Episodic sequencing plans
Final edited and mastered films