Rodeo received a prestigious Good Design Award® Gold Winner for the Sydney Architecture Festival Brand Identity and Communications. The jury praised the identity as a "clever way to create cut-through in a crowded space," noting its provocative and expressive style that pushes dialogue into innovative areas. They also commended the strong, cohesive identity that ties together the festival’s events.

Challenge
The Sydney Architecture Festival needed a brand identity that could evolve each year while maintaining a consistent presence. In a crowded media landscape, engaging the public and encouraging participation was essential.

Solution
We created a strategically experimental identity that shape-shifts to reflect each year’s festival themes, values, and content. This adaptable design ensures the festival remains fresh while retaining its core identity.

Results
By embracing a flexible and dynamic approach, the brand identity and campaign successfully cut through the noise — encouraging community engagement and inviting people to contribute to the conversation around accessible and inclusive architecture, while consistently growing audience numbers year on year.

Services
Campaign strategy
Visual identity and branding
Community and audience research
Positioning and messaging
Content production
Digital production
Project management
Production management
Post campaign review

Deliverables
Brand identity
Video
Campaign assets
Merchandise
Signage
Social content
Website