For over twenty years, Rodeo has partnered with Getty Images to shape how they present their products and services across Australia, New Zealand, Asia, and globally. Built on trust, collaboration, and a shared understanding of visual storytelling, our work celebrates the power of imagery to reflect life, inspire understanding, and tell compelling stories.

Challenge
As the world’s largest provider of digital media — imagery, footage, music — Getty Images needed to connect authentically with diverse audiences, across cultures and regions, while driving engagement, awareness, and business results.

Solution
We created integrated campaigns, multi-channel communications, and experiential activations that translate Getty Images’ vision into meaningful audience connections. We delivered culturally nuanced campaigns, non-linear engagement pathways, and immersive event experiences, often adapted into multiple languages for global reach.

Outcomes

The campaigns strengthened Getty Images’ global presence, increasing engagement, recall, and audience connection. Locally developed campaigns extended into major markets worldwide, demonstrating scalable strategy and impact. Experiential activations elevated brand connection and reinforced Getty Images as a creative partner, not just a media provider.

Services
Campaign strategy and management
Brand experience and engagement
Integrated communications
Multi-channel and digital campaign development
Cultural and regional adaptation
Experiential and event design

Deliverables
Integrated campaigns
Experiential installations
Multi-language assets
Digital engagement platforms
Collateral and marketing communications