The Open Ideas campaign for the former Royal Adelaide Hospital site was South Australia’s largest and most significant global architecture competition. Rodeo developed a modular identity system, messaging, collateral, cross-platform website, content-driven communications, and extensive publications to support the competition.

Challenge

The campaign needed to engage multiple audiences, including the public, industry, and government, while driving participation, debate, and awareness for a high-profile design competition.

Solution

Working closely with clients and government partners, we created an integrated communications strategy and a flexible identity system that could adapt across channels. Every element, from print and digital collateral to publications, was designed to connect meaningfully with audiences and encourage broad engagement.

Outcomes

The campaign achieved significant engagement across sectors and demographics, generating high participation rates, press coverage, and international industry attention. Its success was rooted in thoughtful design, collaborative development, and a focus on connecting people to the vision for the former hospital site.

Services
Brand and identity development
Strategic communications
Content strategy and development
Website and digital design
Print and publication design
Project and stakeholder management

Deliverables
Modular identity system
Campaign collateral and publications
Cross-platform website
Messaging framework
Content strategy and materials
Stakeholder engagement tools