Open Ideas International architecture competition.
The Open Ideas campaign for the former Royal Adelaide Hospital site represents the states largest and most significant global architecture competition.
Devising a modular identity system, messaging, collateral, cross-platform website, content based communications and extensive publications. The work was developed in true client and government collaboration to meet key social marketing and community engagement outcomes.
Connecting with our audiences across sectors and demographics the Open Ideas campaign reached significant engagement targets. Driving community debate, high response rates with press and industry coverage locally and internationally, it's success was grounded in design and collaboration at every development stage.