SA Health engaged Rodeo to boost children’s vaccination rates with a national, story-led campaign. Under the concept “Get Ready for Life”, the project engaged both children and parents, using hands-on educational materials, print, and multi-channel outreach to build understanding and motivate on-time vaccination.

Challenge

On-time vaccination for 4-year-olds was just 49%. Parents wanted to protect their children from pain, creating a barrier to action. The campaign needed to engage children and parents, build understanding, and motivate behaviour change across diverse cultural and socio-economic groups.

Solution

We created a story-led campaign with a cohesive identity across all touchpoints. A storybook, worksheets, stickers, masks, posters, and infographics made learning interactive for children while informing and reassuring parents. Materials were mailed to children via the Medicare database and amplified through schools, clinics, and community channels.

Outcomes

The campaign lifted on-time 4-year-old vaccination rates from 49% to 81% in its first year. It engaged children directly, reassured parents, and provided a scalable, multi-channel framework for national rollout, demonstrating the power of strategic social marketing to achieve measurable behaviour change.

Services
Social marketing strategy
Campaign identity and design
Storytelling and content development
Illustration and character design
Print and multi-channel assets
Behaviour change strategy
Stakeholder consultation

Deliverables
Storybook and educational materials
Worksheets, stickers, masks, and posters
Infographics and visual assets
Multi-channel campaign toolkit
Digital and community assets