Karrkad Kanjdji Trust brings together Indigenous groups, communities and philanthropists to tackle some of Australia’s most pressing challenges, including conservation, education and employment. Rodeo shares KKT’s values, focusing on doing more with less — delivering high-impact, culturally relevant brand communications that are clear, accessible and effective.

Challenge

KKT needed a visual identity and communications system that could clearly convey their community-driven projects across conservation, education and employment, while remaining culturally relevant, concise and impactful on a modest budget.

Solution

We developed an adaptable, distinctive visual identity integrating authentic storytelling, expressive typography and strategic messaging. This framework allows tailored communications that resonate with diverse audiences while reinforcing KKT’s core values and purpose.

Outcomes

The brand framework has deepened engagement with supporters, showcasing the meaningful impact of their contributions. It has tripled awareness, secured new project partners, increased funding, and positioned KKT globally by sharing real stories and experiences from west and central Arnhem Land.

Services
Communication strategy
Brand identity
Community and audience research
Culturally relevant messaging
Print collateral
Website design and development
Video post-production
Project management

Deliverables
Brand identity system
Brand style guide
Communication assets
Website design and UX
Printed materials
Digital assets
Film production
Annual reports
Project documentation
Social media assets