Lippmann has delivered major architectural projects across Sydney for over three decades. With ongoing urban growth, cultural change, and environmental challenges, the practice sought to energise its brand to reflect its leadership, human-centred approach, and commitment to socially responsible, sustainable design.

Challenge

The existing identity did not fully convey Lippmann’s values or its progressive approach to architecture. The brand needed to connect with clients, collaborators, and audiences while showcasing the practice’s contribution to liveable, equitable, and sustainable cities.

Solution

We refreshed Lippmann’s visual identity and articulated guiding principles emphasising collaboration, social equity, and environmental responsibility. The brand was applied across communications, digital platforms, and reports. Sydney XXXL, explored Sydney’s growth and sustainability challenges, with Richard Rogers noting: “Our cities, which now house more than 50 per cent of the world’s population, are central to our sustainable future. Our response to global challenges will determine the fate of our fragile planet.”

Outcomes

The refreshed identity positioned Lippmann as a thought leader, strengthened engagement with clients and industry, and demonstrated how strategic design contributes to society, future generations, and the environment.

Services
Brand strategy
Visual identity
Corporate communications
Publication design
Integrated applications

Deliverables
Brand guidelines
Corporate identity
Publication design
Digital assets
Social media templates
Website design and UX